My Digital Marketing Journey: From Finance to Freelance SEO and Internship Experience
❖ Introduction
My name is Ajmal CA and I’m a freelance digital marketer from Kodungallur, Kerala. My career path was never linear—I hold a B.Sc. in Applied Physics and worked for two years in a vehicle finance company before transitioning into the digital world.
Today, I specialize in SEO, content marketing, social media management, and performance marketing. I’m certified by CDA Academy, Cochin, and I continue to gain real client experience through my internship at Koncepts Lab, Thrissur.
❖ Building My Foundations at CDA Academy
At CDA Academy, I developed both theoretical knowledge and practical experience through project-based learning. Some of my key contributions were:
✦ Designed and developed my personal portfolio website → ajmalca.com – Freelance Digital Marketer in Thrissur
✦ Optimized website content with keywords and ranked it on Google SERP (#1-10 range consistently)
✦ Created and published Google Ads campaigns to generate website traffic
✦ Developed a content calendar and ad copies for V-Guard
✦ Conducted SWOT Analysis for the V-Guard brand
✦ Produced a UGC video for Himalaya Baby Face Cream
✦ Monitored Meta Ads campaigns to boost my website traffic
✦ Prepared a monthly social media audit report for Vismaya Amusement Park
✦ Executed a traffic campaign for Vismaya Amusement Park
✦ Designed a brand strategy presentation for Tasty Nibbles
This training helped me connect classroom concepts with practical client-facing work, which shaped my confidence as a marketer.
❖ Real-World Agency Experience at Koncepts Lab
Currently, I am pursuing my internship at Koncepts Lab, Thrissur, where I collaborate with my team head to manage live client projects.
➤ Ongoing SEO improvements for my personal website → ajmalca.com.
This stage of my journey has given me hands-on exposure to how different industries operate and how digital marketing strategies must be customized to meet client goals.
❖ Key Lessons From My Journey
✔ Practical execution matters more than theory.
✔ SEO requires consistency and patience—it’s a long-term investment.
✔ Performance marketing must always be data-driven.
✔ Content builds credibility and trust for any brand.
✔ Effective collaboration with clients ensures sustainable results.
❖ Why I Share My Experience
Many students and professionals often wonder: “What do you actually learn during a digital marketing internship in Kerala?” or “How does agency life shape your career?”
By sharing my journey, I want to provide a realistic view of what interns actually do, the skills they gain, and the opportunities that follow.
At the same time, this blog serves as a way to connect with businesses looking for a freelance digital marketer in Thrissur who can deliver practical, data-driven strategies.
❖ What’s Next
Going forward, I aim to strengthen my expertise in:
✦ Advanced SEO (technical SEO, local SEO)
✦ Performance marketing (Google Ads, Meta Ads)
✦ Content strategy & automation tools
✦ Influencer marketing for niche industries
I also share insights and strategies on my personal website → Ajmal CA – Freelance Digital Marketer, where I publish case studies and blogs on digital growth.
❖ Conclusion
My journey from being a physics graduate and finance professional to a digital marketer in Kerala has been filled with valuable lessons, client projects, and continuous growth.
With CDA Academy shaping my foundation and Koncepts Lab providing real-world exposure, I’ve developed the skills needed to create measurable impact for brands.
If you’re a business owner in Kerala looking to grow your online presence through SEO, content marketing, or performance campaigns, I’d be happy to collaborate.
➞ Let’s connect: Ajmal CA – Best Freelance Digital Marketer in Thrissur